are the days when you do business without involving the stakeholders. In the
old days, it was not easy to get a platform to communicate with customers, yet
it was important for companies. It explains the reason why they went the extra
mile to invest in roadshows and social marketing campaigns. Currently, social
media is the most popular form
of achieving the same.
is social business? Entrepreneurs understand the challenges one has to go
through to do market research and finally set up a successful business. In this
regard, Professor Muhammad Yunus Nobel Peace Prize laureate defines it as a business
designed to solve a social problem. When you have a global problem, it is time
to look at it from a business point of view, in your bid to solve it.
we have a global epidemic- Coronavirus. Health professionals and researchers
are spending sleepless nights trying to come up with a cure. Gas masks and
sanitizer manufacturers are making a kill out of this. And the Business
opportunity for some and an example of social business.
How best can you use social media to your social business advantage?
media highly depends on your audience engagement. You need to use available business tools to not only capture people’s attention but also to
maintain their presence on your social media pages. Here are a few tips
Use images to capture audience attention
Make your page informative with relevant content
Popularise the media page to make it active
Use it as a marketing tool
Engage the audience for both positive and negative feedback
Listen and act on people’s concerns
Why use interactive media to
grow your social business?
build your brand name
a brand name for your business is not a walk in the park. As much as social media helps to grow the
brand faster than other media
options, you have to work on it. In social media, consistency in content,
provision is crucial.
have to keep your audience informed all the time just to make sure that you are
still in touch with them. That could be with inspirational quotes, relevant
jokes, videos just to keep them informed of any changes that affect the
It explains why multinationals specifically
employ social media managers to keep all social media pages active with new and
different content every day.
media is the only social marketing tool that gives you a platform to engage
your audience. You get to understand their needs and want to tailor it to the
you get to have a real-time interaction as you answer their questions, which
might also help others.
fact that they have chosen to follow your social media accounts means in which
they are interested. It is now upon you to give them a reason to stick to their
you access to paid advertisement
you are looking for a simple way to get passive income, then social media is the last option. The moment you have followers,
then interested parties would love to advertise on your page.
is not for free; they pay you. The number of paid advertisements on each of
your social media pages dictates your income. It is a good way for start-ups to
maintain business income.
you to evaluate your business performance
is one digital solution that has live social metrics that give you figures and
facts on audience engagement on your platforms.
is a tool that monitors followers for every post and the social media page in
these statistics, you can run an evaluation of the overall business
performance. The metrics are crucial in making decisions for future social
media marketing strategies.
Reaches out to a global audience
you know that there are businesses that lack a physical office, but they are
considered multinationals? The question you need to ask yourself is, how is
These are businesses that have embraced the
art of interactive media in running their business. They use all the
interactive marketing tools to reach out to their customers.
is the power of social media. You reach out to the global market through your
social media channels.
Ability to create unlimited organic content
is a reason why people change Television channels when they know it is time for
a commercial break. Who wants to listen to advertisements all the time?
You need to give your audience a reason to
follow your media pages. It is now time to use the organic content creation
option as a way of maintaining your audience’s loyalty.
Social media is the way to go…
are in the digital era, and you have no reason to stick to old communication
strategies. You might lose your market share to your competitors. As a
start-up, you have no reason to be absent in the digital space.
do businesses invest heavily in activities that bring either the employee or
the customer or both on one platform? This is what social business or Corporate
Social Responsibility (CSR) is all about.
Every entrepreneur has a story on the business teething
companies engage the community in non-profit-making activities to widen their
business presence. Naturally, people love to associate with companies that give
back to society. As much as you look at it as a free service; there are
social business simply refers to
activities carried out by business enterprises to solve a social problem. The
activities cut across many disciplines depending on their CSR budget. Some of
do you feel when you have a poor road network that leads to a multinational
factory near you? It is common for them to just take a leading role to make the
road rather than wait for the government.
What is the best social business solution for you?
you decide on the best social business solution; you need to do due diligence
on its effectiveness and the need. This determines its success. The achievement
of the social business solution should also have a direct impact on the profit
skilled personnel and an organized system; are not enough phenomena to lure
customers. You have to go to the customers and understand their desires. This
helps tailor your product or service ahead of the competition. Mike McGlade, is
an example of a failed social entrepreneur.
He is a typical example of misplaced
priorities in business. He never took the time to understand the market demand
of the most common social business solutions include
this is the way to go. Your online presence gives you business leverage. It
gives you the platform to directly interact with your customers- for the
benefit of both positive and negative feedback.
a social entrepreneur, you have to go out of your way and reach out to
customers through the door to door campaigns, business offers, and free/
subsidized goods and services. This allows you to have honest feedback on what
people think of your product.
this, you can now go back to the drawing board and address some of the issues
in your products or services. It is a way of sealing business loopholes for its
can you get new customers for your product amidst competition? Let people try
out your products for free for comparison. Reduce your profit margins through
business offers as an entry point in the flooding market.
quality of your products or services determines customer loyalty. Moreover, it
is the platform to get honest feedback for customization. This helps you to
understand the reasons why your competitor controls a higher market share than
you. With this in mind, you have all the tools to move the business to the next
Social business solutions provide hands-on ideas for
a social investor, you are the flag bearer of the vision and mission of the
investment. As you carry the mantle, you need people to understand your present
business state, your short term, and your long term goals.
only way they can do this effectively is through empowerment. Take time and organize
capacity building seminars, workshops, and training for a first-hand approach.
It will yield fruits.
case at hand is in a building project. You may have the architectural design;
yes, but, with poor workmanship, the building concept becomes a failed project.
It is the firearm (the design) to get you shooting the target (building project) for a perfect house
(winning a battle).
business that goes the extra mile to meet customers’ expectations is bound to
maintain customer loyalty. The social business embraces the concept of
transparency and openness in its business strategy. Every customer wants to be
valued and appreciated. It is through the social business solutions that you
get passive and active brand ambassadors.
social business allows you to have a deep insight into customer feedback,
behavior and need. This gives you a tip on relevant and fruitful marketing
tools to broaden the audience. To have the idea is one thing, but to tailor it
in the market is yet another task that is simplified by social investment
Widens your creativity and innovation
media plays a significant role to get ideas on what your customers require. You
may have overlooked, but, the market demand pushes you to it before you are
thrown out of business.
is not only from the customers but also from employees who have first-hand
experience with the consumers. It is the innovative ideas and employee
creativity levels that will help you increase the market share.
Maintains your brand
satisfaction comes as a result of the fact that you have maintained a reputable
brand over time. This is just by the simple reason of listening and acting on what the employee and customer
suggestions. This explains why a reputable organization makes a serious mistake
on the market but still maintains its brand.
Creates a team spirit
long as everyone in the business chain speaks in one voice then you are sure of
increased productivity. The social business puts everyone on the table.
Everyone’s opinion counts.
long as there is freedom of speech and innovation, your employees strive to grow the
business for they know the reward at the end of the day.
moment there is a culture of proper communication with the right business
systems then you are sure of more productivity in all aspects of the business. This is the power
of social business solutions.
Social business is a
journey that requires commitment and responsive behavior between consumers and
investors. Your work as an entrepreneur is to identify the relevant social
business tools; design the right work culture, and set up a friendly business
system; you will soon rip the fruits.
Digital photography is a business that requires prompt decision making since advanced technology is the main challenge in the growth of the business. DSLR photos and photo studios still have room in this business. Whether it is an Instagram profile photo template or an Email marketing campaign that will guide the business then you have to put many factors into consideration.
Some of them include
Your starting capital
Your marketing strategies
Available infrastructure including technology
The market demand
When you have these factors into consideration then you need to run a SWOT analysis and decide the best course to move your business. Here are a few marketing strategies ideal for digital photography business.
This is a business that thrives by sight. There is no way you will get that contract when people have not seen your works and people approve them. You can opt to tale free digital photography sessions and post them on social media. This is a marketing strategy that you cannot afford to underrate. It has both active and inactive audience who turn to be your customers. The people can post on their timeline and recommend you for the service. The number of clients you get out of that in unbelievable. Do you know there are people who move their business just from social media?
This is a digital business and that means that this is where our market come from. This is the reason you need to use the available services like the pop up ads on websites and social media just to boost your online presence for your growth.
Influencers and Celebrities
These are people who get their visibility through a show off. Why is it that multinationals use them for their print and audio adverts? Here is a chance to associate yourself with them,. It is a psychological marketing game in that people will always want to deal with a digital photography business that even the leverage influencers and celebrities use.
Technically the digital market does not just buy a service or a product. They like to buy the benefits and the only way to get their attention is through your blogs. Design a blog and get a reliable hosting site just to boost your online presence. This is also a business of its own, when you have more clients you will even get more contracts for people to host their services on your platform. You get passive income just like that.
Search Engine optimizations
The layman’s language for people who want to get information, products and services is though the search engine. The common phrase is “Why not ask Google”. When they ask Google then your digital photography should be among the first to appear. This comes only if you also have a high online presence using the social media- Facebook, Instagram, LinkedIn, Pinterest, Twitter. It should be trending on the internet platform to get to the high numbers on the engine search optimizations.
Email Marketing campaigns
There are numerous marketing software available for start-ups. Make good use of tem to design the marketing campaigns just to make sure they get information of your existence. With all the marketing strategies you need to provide value for your service. The way you portray the business on the internet should be the service that you actually offer. Once you get a lead of someone who needs your service from any of the marketing strategies, use your sales force to turn it to a sale to generate revenue. Whichever the form of strategy you employ, you need to make sure that which one will fuel your business to growth. You have to take due diligence to determine the one that has the most positive impact.
Planet earth is made up of 71 percent water. This puts water on top of things we humans need to survive. And not just humans, every living creature require water to survive. As humans other for consumption we use water in our homesteads, factories, farms and the list goes on. However, out of the 71 percent coverage of water, only 2.5 percent of that is fresh water. The rest is salt water which cannot be consumed directly. This is mainly water from the oceans. The water that is consumable is then classified into two categories; hard and soft
Hard water contains a high concentration of dissolved minerals like magnesium and calcium in comparison with soft water. The availability of soft water is very low thus making hard water presence dominant in the most homestead. Using hard water can become a bit frustrating. The minerals contained in hard water interferes with the soap action. This means cannot clean your clothes without using a ton of soap.
Softening is the process whereby the minerals present in the hard water are neutralized. Water softeners have become a must-have commodity in many homesteads. If you have ever experience itchy skin after taking a shower, stains in your kitchen sinks then probably your water is hard.
Using water softeners can save both time and money at the same time. When doing laundry, using a softener can reduce the amount of soap you apply by an astronomical quantity. This saves you money. Again when clothes are exposed to hard water, they become less durable. Water softeners come to the rescue using it can ensure your clothes and other laundry maintains their durability.
Other than laundry, another place where water softeners come in handy is on plumbing equipment. Hard water cause buildups in pipes. This can result in water leakages. Ultimately you will need to replace your pipes more often, and this translates to draining your pocket. The solution is using water softeners; the buildup will no longer occur thus saving you money and time needed to check your plumbing regularly.
Removing stains from sinks and delicate materials like glass can be a painful task. Stains are annoying, and when they build up, it’s hard to miss it. When using water that is hard, you will notice stains in places like a bathtub, kitchen sinks, and even your glassware. To prevent this stains, you will need a water softener to reduce the hardness of the water.
Hard water can cause itchy skin and dryness of hair. The minerals present in the hard water can block skin pores making your skin irritated. This irritation can cause itchiness thus making someone very uncomfortable. Using a softener can eliminate this problem allowing your skin and hair to flourish and give you a general comfortable feeling after taking a shower.
The benefits of using water softeners are unbelievably amazing. It is a bang for your bucks that considered next time you go shopping. And not just in homesteads alone even factories should be using it.
All businesses are developing an online presence for their services as they drive attention of the web users. The beauty of social media and social marketing is that it raises the brand recognition and gives free advertising to a larger mass. Online marketing stepped up to social media marketing by making use of the social networking sites. These social sites embed a large crowd over the net by relationships, friendships and the network of networks. Thus, you can market and drive traffic to your website with the social community vantage.
People feel obligated to step in and help a company that struggles if they identify that company as part of their personal life because of a Facebook page for business. That is how the Facebook page for business works best. When clients have a personal investment in a company because of their Facebook page for business, the company will succeed at branding. As those first fans of the page begin to connect with new friends, they carry with them the Facebook page for the business that they enjoy. This is known as the viral advertisement. It is friends sharing with friends on the Facebook page for the business that they enjoy.
Marketers can fairly use various other websites, but Facebook is the most advanced medium. They make the best use of this medium to reach and influence audiences. Presence of Facebook page is vital for the company’s image as it can automatically impress customers. It helps them to become friends, fans or followers. Marketers hire specialized professionals for Facebook page marketing or for buying targeted Facebook fans. It simply helps corporate houses to express their messages and exhibit their concern for their customers.
You should show how to draw on iPhone photos on Facebook concerning your business so that it can impress your fans and visitors you care about; you could set yourself up for success quicker than using traditional forms of advertising. The fantastic thing about Facebook as a social media site is that when visitors like you or your business, all they have to do is click a button and everyone they know will be notified of your existence and page.
Social media show ratings and reviews by other users. By allowing users and visitors to rate and review your services or products through your fan page, this enhances social trust. This means people can trust your services and products. People tend to look to others when deciding what to do, especially when they are not sure about their decision. When ratings and reviews are displayed, they help to trigger people’s attention. However, if you find it difficult to launch your Facebook endeavors for sensible promotion and marketing, then you can hire a company offering special services including, but not limited to, Facebook page marketing, buying targeted fans and much more These companies provide the best, safe and interactive social media marketing strategy, web consulting, along with the highest level of quality Facebook marketing services. Their specialists and web analysts offer genuine fans and like provided by true accounts so that your company gets the prolific advantage.
I was recently asked what motivates me to get out of bed in the morning. The answer I gave back was a perfunctory, “My kids”. This is true as they are wide-awake each morning at 6.30am and I have no need for an alarm clock.
A conversation with a distant relative made me rethink my answer. He reminded me that our shared relative was Sir Rowland Hill, our Great x 4 Uncle.
For those who don’t know him (or haven’t clicked the link to Wikipedia) was famed for inventing the Penny Black, the first postage stamp in the 1840s.
Up until then letters were priced according to their weight and distance travelled, and they were always paid for by the recipient. Makes sense when you think about it.
Except Uncle Rowland figured out that some folk would send empty envelopes to their families. The idea was that they would let their loved ones know they were OK and that their families wouldn’t have to sign for the letter. From this, he mused, the system becomes inefficient.
Furthermore, he saw that the art of letter writing had become a rich-person’s pastime. There was no reason for the vast majority of people to write to one another, save for the envelope trick.
Uncle Rowland had an idea. What if every letter cost only 1 penny, no matter where it went to in Britain, bought in advance and stuck on? He believed that 2 things would happen:
1. The volume of mail would expand hugely, more than compensating for any losses on longer deliveries and, crucially,
2. Everyone would be able to send letters to each other.
The latter is important, as Uncle Rowland saw, because it brought the country together through communication. People had a reason to read and write as this enabled people to connect with one another on a different level – distance was no longer a barrier.
The trouble was, Uncle Rowland didn’t work for the postal service. Although he worked in the civil service, it wasn’t in Britain. He worked in South Australia for the government there.
As you can imagine, trying to convince the British authorities round to his way of thinking took some persuading. After a few years of building up influence his thoughts were listened to and, with a favourable reformist parliament, in situ, the postal service with pre-paid postage stamps took off.
It took a lot of convincing the UK parliament to bring in this change. After several false starts, Parliament passed the Act in 1839. In just under 10 years, 50 other countries had adopted the idea of pre-bought stamps over charging the recipient for distance delivered.
Letter writing and communication over distance became open to more people. This enabled ideas to spread faster, people to have a reason to be educated and connected friends and families.
So why tell this story? It took Uncle Rowland about 14 years to transform the way we communicate to one another. It was a managed revolution, with lasting benefits felt to this day.
The way the world is designed now, there are more Uncle Rowland’s out there; applying new ways of thinking and solving what they see are obstacles in life.
Digital and social media are the great enablers, providing us with influence, outreach and disruption. Here are some examples of these ideas:
Cahootsy – mashing up retail marketing with word of mouth and crowdsourcing
CommuterClub – reinventing the way UK consumers pay for public transport
The Happiness Index – gaining a pulse of a business heartbeat through data
There are many more and I am sure that Uncle Rowland would have loved to be part them all.
I’ll leave the final word to Suli Breaks, spoken word artist, “Create the Future”.