Gone are the days when you do business without involving the stakeholders. In the old days, it was not easy to get a platform to communicate with customers, yet it was important for companies. It explains the reason why they went the extra mile to invest in roadshows and social marketing campaigns. Currently, social media is the most popular form of achieving the same.
What is social business? Entrepreneurs understand the challenges one has to go through to do market research and finally set up a successful business. In this regard, Professor Muhammad Yunus Nobel Peace Prize laureate defines it as a business designed to solve a social problem. When you have a global problem, it is time to look at it from a business point of view, in your bid to solve it.
Currently, we have a global epidemic- Coronavirus. Health professionals and researchers are spending sleepless nights trying to come up with a cure. Gas masks and sanitizer manufacturers are making a kill out of this. And the Business opportunity for some and an example of social business.
How best can you use social media to your social business advantage?
Interactive media highly depends on your audience engagement. You need to use available business tools to not only capture people’s attention but also to maintain their presence on your social media pages. Here are a few tips
- Use images to capture audience attention
- Make your page informative with relevant content
- Popularise the media page to make it active
- Use it as a marketing tool
- Engage the audience for both positive and negative feedback
- Listen and act on people’s concerns
Why use interactive media to grow your social business?
- You build your brand name
Making a brand name for your business is not a walk in the park. As much as social media helps to grow the brand faster than other media options, you have to work on it. In social media, consistency in content, provision is crucial.
You have to keep your audience informed all the time just to make sure that you are still in touch with them. That could be with inspirational quotes, relevant jokes, videos just to keep them informed of any changes that affect the business.
It explains why multinationals specifically employ social media managers to keep all social media pages active with new and different content every day.
Interactive media is the only social marketing tool that gives you a platform to engage your audience. You get to understand their needs and want to tailor it to the business goals.
Moreover, you get to have a real-time interaction as you answer their questions, which might also help others.
The fact that they have chosen to follow your social media accounts means in which they are interested. It is now upon you to give them a reason to stick to their decision.
- Gives you access to paid advertisement
If you are looking for a simple way to get passive income, then social media is the last option. The moment you have followers, then interested parties would love to advertise on your page.
It is not for free; they pay you. The number of paid advertisements on each of your social media pages dictates your income. It is a good way for start-ups to maintain business income.
- Allows you to evaluate your business performance
This is one digital solution that has live social metrics that give you figures and facts on audience engagement on your platforms.
It is a tool that monitors followers for every post and the social media page in general.
With these statistics, you can run an evaluation of the overall business performance. The metrics are crucial in making decisions for future social media marketing strategies.
- Reaches out to a global audience
Do you know that there are businesses that lack a physical office, but they are considered multinationals? The question you need to ask yourself is, how is this possible?
These are businesses that have embraced the art of interactive media in running their business. They use all the interactive marketing tools to reach out to their customers.
This is the power of social media. You reach out to the global market through your social media channels.
- Ability to create unlimited organic content
There is a reason why people change Television channels when they know it is time for a commercial break. Who wants to listen to advertisements all the time?
You need to give your audience a reason to follow your media pages. It is now time to use the organic content creation option as a way of maintaining your audience’s loyalty.
Social media is the way to go…
We are in the digital era, and you have no reason to stick to old communication strategies. You might lose your market share to your competitors. As a start-up, you have no reason to be absent in the digital space.