How to Give Your Lobby/Lounge a New Look

Designing a befitting lobby for your style will significantly improve your confidence when your visitors come calling. The first step towards creating your lounge is to identify your class and taste.

Your lobby is one way to show your visitors how you want them to perceive and appreciate your personality. A city-based hotel, for instance, would want to welcome guests into a different environment than an office block will.

But in general, some basic stuff can be incorporated into any design to give visitors a warm and exciting welcome. Some of the tips provided here can help you design a lobby to your taste.

1.  Incorporate Elegance and Comfort

In your effort to design a lounge, your guests will appreciate, ensure you don’t trade elegance for comfort. If your visitors aren’t comfortable when they visit, your aim for an elegant, good looking lobby is defeated.

Learn to lace your redesigned lobby with some level of comfortability. Use quality and comfortable couches and furniture. Investing in quality pieces of furniture would be entirely profitable for you, given that you’ll not have to reinvest in furniture all the time.

When investing in your pieces of furniture, it’s essential to consider the space available to you and work with that. It’ll make no sense to use very large furniture wares for small room space. It’s also not advisable to use furniture that’ll appear very small, or barely noticeable for a large lobby.

2.  Give Your Lobby a Color Lift

Painting appeals to people in different ways, and the color you use in your lobby should be dependent on the feeling you want your guests to have while at your place. Color of paint is something you’ll be careful in choosing.

Some colors have some impressions generally associated with them. For instance, some colors and the impacts they bring include.

  • White is associated with simplicity and calmness.
  • Green, widely believed to influence creativity and peace
  • Yellow gives warmth and optimism
  • Blue brings calmness and trust
  • Pink generally accepted for compassion and sincerity of its color.

The message you want to send to your visitors will influence your choice of colors. And it all depends on if you want them to feel more relaxed and just sitting around, or you’re in search of someone who’ll get influenced by your vibrant colors, and get excited to come work with you.

3.  Keep it all Clean and Organised

No place feels more attractive and welcoming than a clean and organized area. It creates a sense of comfort and relaxation in your guests. And most importantly, an organized lobby creates a beautiful first-time impression on your guests.

Always keep a stock of janitorial supply handy. Disinfectants to wipe surfaces, a mop to clean the floor. Have an eye for neatness. A clean and organized lobby will leave a good impression on your visitors.

4.  Use Natural Plants as Much as You Can

Using natural plants is one of the best ways of designing a new, appealing, and eco-friendly lobby. Natural plants come in various sizes and shapes, and depending on your preference, you can quickly get something to fit into your space.

Plants have an exciting way of creating an inviting, eye-catching lobby for your visitors. The fresh smell of most plants will leave your lounge smelling sweet all day long, even as they absorb any pollutions in the air.

Take care of your natural plants by watering them always. There’re certain types of water supply sources which you should get for watering your plants. And before you buy any plant watering equipment, ensure they have manuals that explain how they work. The water you use must be soft and suitable for the plants.

5.  Promote Your Brand

Your lounge is most likely the first point of contact between your guests, and every other part of your home or office. It’s why you must take advantage of the lobby to promote your business, for instance.

Place your business logos conspicuously around your lobby. Use artworks and inscriptions that’ll promote what you do. Provide materials about you for your guests to read while they wait comfortably in the lounge.

It’ll help you pass the message of who you are to your guests, tell them what you can do for them and how you can help them with business innovation.

Conclusion

Your lobby is a critical part of your building and must get all the attention it deserves. It’s the first spot in your home or office where visitors base to form a large chunk of their opinion about you, and you must ensure you’re not creating the wrong impression.

Advertising on Social Platforms Like a Pro: Pay Attention to Copyright Rules

You may be following hundreds of SEO guidelines, but is your brand breaking the law with some of the content you share?

Social media is the golden goose in content marketing – it is a platform where you meet customers, share your content, engage with prospects, and convert customers. As more businesses turn to social media, so many social media users do not pay attention to content ownership rules.

Every business must understand copyright laws on content use to stay safe from expensive litigation or the embarrassment that might come if another brand calls you out for “stealing” content. To be safe, create original content every time. If you are to use an image or text uploaded by someone, get permission from them.

What is Copyrighted on Social Media?

Any content that is not your creation is copyrighted, and you shouldn’t use it to market your business.

Immediately someone uploads text or photos, social media copyrights the photo or text. Copying or posting the same image or text exposes your business to significant legal risks. Copyright exists when you create an original work of authorship. Twitter and Facebook are not an exception.

Breaking copyright rules is as simple as retweeting someone’s statement with the intent of boosting your business. In 2018, a New York judge ruled that reporters who embedded a photo of Tom Brady in their tweets violated copyright laws. Tom Brady’s photographer first posted the photo on Snapchat, where it went viral and finally found its way to Twitter. 

Even when you give attribution and link to the original work, you are still breaking copyright laws. You need to understand that until you have permission from the original content creator, you are violating copyright laws.

Copyright Infringement Instances

The idea behind copyright laws is to protect content creators from “theft” of their work. The law offer protection from brands that might want to use their content without paying them or at least seeking permission to use the content.

The moment you download an image and publish it on any platform, be it your blog or social media pages, you are already committing copyright infringement. Even if the original creator does not sue you, you are still breaking the law.

If you take a picture from a large company, say Google or Getty, there is an assumption that the giant company will not be concerned with your action. However, unless you directly work with such businesses or have a subscription with them, do not assume that it is safe to use their images. Getty sends bills to companies that use their images, yet they do not have a subscription with them.

Liability on Breaking Copyright Laws

Unless the original creator sues you for copyright infringement, you are safe. The reason why most people do not take copyright infringement seriously is that most content creators decide not to sue. In most other cases, the content creators do not even notice that brands use their images or text, especially is there is no link back to their work.

You could pay up to $150,000 for every piece of content you “steal.” When you add attorney and legal fees, small brands can go out of business for a single image. Because the litigation process stresses everyone, the creator can send you a bill for your work, ask you to cease and desist letter or ask you to take the content down using the Digital Millennium Copyright Act [1].

How to Protect Your Business

It would help if you were smart with the content you post online. Today, it is easy to share a meme or a gif without thinking about what it might do to your business. The best way to ensure your business is safe is to ask for permission from creators – it doesn’t matter how funny or minor you think the image or meme is, some creators might decide to earn from you. Once you have permission, it is essential to have a formal agreement between you and the creator or some form of evidence that you have permission to post the image or test.

There are so many free to use images on the internet, on Flickr, Unsplash, and CreativeCommons. Instead of stealing an image, why not use those images to market your business. Better yet, if you can take your photos and make your illustrations, you will be safer. In such a case, you can even sue or bill people who use your images without your consent.

[1] https://www.copyright.gov/legislation/dmca.pdf