Security is a primary necessity for the success of any business. And there are many physical security steps you can take to protect your business. For instance, if your business is in a location prone to frequent criminal attacks, then legally invest in a Glock and get your Glock a nice smooth trigger to put you on top of every security breach that might occur.
However, security isn’t a one-sided coin; it goes beyond the maintenance of physical security. You’ve got to protect your digital dealings also. Statista reports that an estimated 3.6 billion people use social media worldwide in 2020, which will probably increase to 4.41 billion by 2025. Thus, it’s unsurprising that social media, which started as an entertainment tool, is now readily used as a primary marketing tool.
Many businesses now employ social media for some vital business activities like business promotion and advertisement. Unfortunately, cybercriminals follow suit. Malicious digital hackers are massively using social media to carry out their illegal activities. Here are five security risks associated with using social media for your business and how you can also avoid them as the entrepreneur.
Phishing and Brand Cloning
Many cyber criminals mostly use a phishing strategy to create a social media account similar to a valid business’ account. Their principal intent is to convince the business’ clients to associate with them and thereby release sensitive information such as their account credentials, which they will use to their selfish advantage.
They can also deceive the customers into purchasing fake products or services similar to that of the original business. Such impersonation can cause severe customer confusion, which can lead to loss of confidence and reduction in the patronage of the company. A significant way you can manage this risk is to set up a discovery system to locate the bogus accounts and prosecute them accordingly.
Unregulated Access to the Business’ Social Media Accounts
An instance where a company shares her relevant social media details with agencies, consultants, and the public can make her vulnerable to cyber-attacks. Likewise, giving employees unlimited access to the business’ social media accounts can increase the chances of digital infractions. Thus, consider regulating and limiting employees’ access to the business’ social media accounts.
Depending on your budget, you can employ a professional and trusted social media manager to handle the social media accounts. The social media manager will monitor the business’ social media presence, manage employees’ access to social media accounts, and curb any social media breach.
The use of stolen passwords is an easy way to manipulate businesses’ social media accounts. When a cybercriminal can access a company’s social media accounts, he/she can send spamming messages to her customers or change the contents of the social media accounts to exploit customers. And restoring your business’s social media accounts after a breach could also be a difficult task.
Similarly, employees’ passwords can also be stolen by malicious individuals to gain access to their social media accounts. Therefore, consider using regular strong passwords for your business’ social media accounts. You can also persuade all employees to use strong passwords for their digital devices and social media accounts.
Human carelessness is one of the most common social media security threats. Careless employees who post sensitive information related to the business can cause lots of digital harm to the industry, such as phishing attacks and malware perpetrations.
Likewise, ignorantly clicking on a phishing link, interacting with an unverified account, or filling a spamming form with relevant business details can also expose the business to many digital attacks. Consider making some necessary regulations that will prevent employees from sharing the company’s confidential information.
Social Scams and Malware
Digital scammers and malware perpetrators also use malicious social apps to collect sensitive data from naive customers of a business. They also deploy social scams like fake customer service accounts and comments, counterfeit social media contests, etc. that can lure a business’ clients into releasing their personal and financial information. Thus, consider interacting with your customers regularly to prevent any phishing attacks that might occur. Likewise, ensure you use secure technology for your digital and social engagements.
The above-mentioned social media risks don’t negate the effectiveness and profitability of social media in promoting a business. Carefully diagnosing these risks and putting up measures to mitigate them can help you to use social media to take your business to your dream level. Take control and enjoy the excellent benefits social media has to offer.