Advertising on Social Platforms Like a Pro: Pay Attention to Copyright Rules

You may be following hundreds of SEO guidelines, but is your brand breaking the law with some of the content you share?

Social media is the golden goose in content marketing – it is a platform where you meet customers, share your content, engage with prospects, and convert customers. As more businesses turn to social media, so many social media users do not pay attention to content ownership rules.

Every business must understand copyright laws on content use to stay safe from expensive litigation or the embarrassment that might come if another brand calls you out for “stealing” content. To be safe, create original content every time. If you are to use an image or text uploaded by someone, get permission from them.

What is Copyrighted on Social Media?

Any content that is not your creation is copyrighted, and you shouldn’t use it to market your business.

Immediately someone uploads text or photos, social media copyrights the photo or text. Copying or posting the same image or text exposes your business to significant legal risks. Copyright exists when you create an original work of authorship. Twitter and Facebook are not an exception.

Breaking copyright rules is as simple as retweeting someone’s statement with the intent of boosting your business. In 2018, a New York judge ruled that reporters who embedded a photo of Tom Brady in their tweets violated copyright laws. Tom Brady’s photographer first posted the photo on Snapchat, where it went viral and finally found its way to Twitter. 

Even when you give attribution and link to the original work, you are still breaking copyright laws. You need to understand that until you have permission from the original content creator, you are violating copyright laws.

Copyright Infringement Instances

The idea behind copyright laws is to protect content creators from “theft” of their work. The law offer protection from brands that might want to use their content without paying them or at least seeking permission to use the content.

The moment you download an image and publish it on any platform, be it your blog or social media pages, you are already committing copyright infringement. Even if the original creator does not sue you, you are still breaking the law.

If you take a picture from a large company, say Google or Getty, there is an assumption that the giant company will not be concerned with your action. However, unless you directly work with such businesses or have a subscription with them, do not assume that it is safe to use their images. Getty sends bills to companies that use their images, yet they do not have a subscription with them.

Liability on Breaking Copyright Laws

Unless the original creator sues you for copyright infringement, you are safe. The reason why most people do not take copyright infringement seriously is that most content creators decide not to sue. In most other cases, the content creators do not even notice that brands use their images or text, especially is there is no link back to their work.

You could pay up to $150,000 for every piece of content you “steal.” When you add attorney and legal fees, small brands can go out of business for a single image. Because the litigation process stresses everyone, the creator can send you a bill for your work, ask you to cease and desist letter or ask you to take the content down using the Digital Millennium Copyright Act [1].

How to Protect Your Business

It would help if you were smart with the content you post online. Today, it is easy to share a meme or a gif without thinking about what it might do to your business. The best way to ensure your business is safe is to ask for permission from creators – it doesn’t matter how funny or minor you think the image or meme is, some creators might decide to earn from you. Once you have permission, it is essential to have a formal agreement between you and the creator or some form of evidence that you have permission to post the image or test.

There are so many free to use images on the internet, on Flickr, Unsplash, and CreativeCommons. Instead of stealing an image, why not use those images to market your business. Better yet, if you can take your photos and make your illustrations, you will be safer. In such a case, you can even sue or bill people who use your images without your consent.

[1] https://www.copyright.gov/legislation/dmca.pdf

Why Interactive Media is Significant in Social business

Gone are the days when you do business without involving the stakeholders. In the old days, it was not easy to get a platform to communicate with customers, yet it was important for companies. It explains the reason why they went the extra mile to invest in roadshows and social marketing campaigns. Currently, social media is the most popular form of achieving the same.

What is social business? Entrepreneurs understand the challenges one has to go through to do market research and finally set up a successful business. In this regard, Professor Muhammad Yunus Nobel Peace Prize laureate defines it as a business designed to solve a social problem. When you have a global problem, it is time to look at it from a business point of view, in your bid to solve it.

Currently, we have a global epidemic- Coronavirus. Health professionals and researchers are spending sleepless nights trying to come up with a cure. Gas masks and sanitizer manufacturers are making a kill out of this. And the Business opportunity for some and an example of social business.

How best can you use social media to your social business advantage?

Interactive media highly depends on your audience engagement. You need to use available business tools to not only capture people’s attention but also to maintain their presence on your social media pages. Here are a few tips

  • Use images to capture audience attention
  • Make your page informative with relevant content
  • Popularise the media page to make it active
  • Use it as a marketing tool
  • Engage the audience for both positive and negative feedback
  • Listen and act on people’s concerns

Why use interactive media to grow your social business?

  1. You build your brand name

Making a brand name for your business is not a walk in the park. As much as social media helps to grow the brand faster than other media options, you have to work on it. In social media, consistency in content, provision is crucial.

You have to keep your audience informed all the time just to make sure that you are still in touch with them. That could be with inspirational quotes, relevant jokes, videos just to keep them informed of any changes that affect the business.

 It explains why multinationals specifically employ social media managers to keep all social media pages active with new and different content every day.

  1. It engages you directly to your audience

Interactive media is the only social marketing tool that gives you a platform to engage your audience. You get to understand their needs and want to tailor it to the business goals.

Moreover, you get to have a real-time interaction as you answer their questions, which might also help others.

The fact that they have chosen to follow your social media accounts means in which they are interested. It is now upon you to give them a reason to stick to their decision.

  1. Gives you access to paid advertisement

If you are looking for a simple way to get passive income, then social media is the last option. The moment you have followers, then interested parties would love to advertise on your page.

It is not for free; they pay you. The number of paid advertisements on each of your social media pages dictates your income. It is a good way for start-ups to maintain business income.

  1. Allows you to evaluate your business performance

This is one digital solution that has live social metrics that give you figures and facts on audience engagement on your platforms.

It is a tool that monitors followers for every post and the social media page in general.

With these statistics, you can run an evaluation of the overall business performance. The metrics are crucial in making decisions for future social media marketing strategies.

  1. Reaches out to a global audience

Do you know that there are businesses that lack a physical office, but they are considered multinationals? The question you need to ask yourself is, how is this possible?

 These are businesses that have embraced the art of interactive media in running their business. They use all the interactive marketing tools to reach out to their customers.

This is the power of social media. You reach out to the global market through your social media channels.

  1. Ability to create unlimited organic content

There is a reason why people change Television channels when they know it is time for a commercial break. Who wants to listen to advertisements all the time?

 You need to give your audience a reason to follow your media pages. It is now time to use the organic content creation option as a way of maintaining your audience’s loyalty.

Social media is the way to go…

We are in the digital era, and you have no reason to stick to old communication strategies. You might lose your market share to your competitors. As a start-up, you have no reason to be absent in the digital space.